James Packer is continuing to grow his digital empire, with his Ellerston Capital fund now buying a slice of New Zealand auction website Trade Me.
Not only is the move similar to others made by large traditional media and publishing houses to diversify their digital investments, but it's also one of several made by Packer himself and his related entities.
Last year, he grabbed stakes in Catch of the Day and DealsDirect, and earlier this year put $5 million in eCommerce freight business Temando. Both the DealsDirect and Temando deals were purchased through Ellerston.